Video content is the most engaging content than other forms of media. Because the human brain remembers and understands visualizations more quickly and long-term than listening and reading. Even research also agrees with it. No doubt videos can convey complex topics in a more accurate and digestible manner, making videos the most engaging content type in 2023.
In this article, we will discuss why video content reigns supreme, and examine its trends, impact, and the reasons behind it.
Video content is appealing due to its visual nature. In a world, where there are complex ideas, stories, and emotions and everything is bombarded right there, videos can project and convey these ideas compellingly. In this modern era of 2023, advanced cameras, software, cinematography, special effects, and simple technology have made this visual quality top-notch which has made video-type content more popularly consumed.
Power of visual storytelling:
Storytelling is a crucial element of human culture, communication, and understanding of various aspects of moral and ethical values. Videos have mastered this art. Videos can transfer viewers into one’s world, elicit powerful emotions, and share personal descriptions or narratives. The power of storytelling through visuals is more easy and compelling as the whole mind goes through which also makes the biggest reason behind this huge enduring appeal of video content.
In 2023, everyone has a mobile phone and mobile phones have become the most used things in our daily lives which means a portable video player. This widespread adoption and high-speed internet on phones have transformed everything which means what type and how we consume content. Video content is the most visualized content because of this revolution. Due to mobile phones, they can easily access content on the go such as short content on Instagram, TikTok, etc., and also long-form content like on YouTube, etc. which makes the video content the most engaging content in 2023.
Social media revolution:
In this era, almost everyone has a social media account and uses it. This platform is also one of the big reasons behind the video content. Social media platforms like Instagram, Facebook, Twitter, reverse, etc. have made video content a video-centric hub due to its features like autoplay, live streaming, and interaction between brands and audiences through visuals in real time which also gains the trust of commuting between them.
SEO is also the driving force behind the success of video content. Search engines e.g. Google give preferences to those that have video content and visuals. Even that content ranks higher than video content because it enhances engagement between users. Whenever we search for something on search engines the first thing that comes in our page section is video content which means the prioritization of video content. This is because videos tend to keep users in more time durations and simple engagement. That’s why video content is the most engaging in 2023.
Education is also one of the biggest reasons. Video content is crucial to educational impact as well. Platforms like e-learning courses etc. have made education more easily accessible to everyone who has the internet. We can understand it by this example. If we want to learn anything from the internet, it will be really difficult for us to understand and commit by only listening or reading. In 99% of the cases, you will not be able to understand concepts easily. Due to these reasons, we want to just go through videos, which makes it easier to understand for us. Our brains sharpen by seeing video content. Even educational institutes, instructors, and businesses use video content to deliver information and engage them.
Marketing and branding:
In this era, marketing and branding is a very vital point for any product. In this world of marketing, video content is the supreme leader and overheads all the other techniques. Because it is human psychology, if we see something in visuals or more importantly in the video, we automatically gain interest in it and even engage with it and search more and more about it. So obviously it is the marketing techniques that help the brands to synchronize their products with people through video-type content by doing live streaming and anything like it. Video ads on different platforms are also marketing techniques for engaging users for their branding.
Future possibilities and trends:
When we look forward to the future, several trends and possibilities are on the go for video content:
- 360-degree videos: these videos take the video to an extended level accessible in entertainment, videos, etc.
- Interactive videos: Interactive elements which include click links, quizzes, polls, one-way or two-way communication, etc. make videos engaging for the audiences and also make the video-type content most engaging in the year 2023.
- User-generated content: User-generated content is very useful for marketing and branding and is used by brands to gain their authenticity and engagement with the audience.
- VR integration: VR is expected to be more revolutionized and easily at a massive point allowing users to explore content from different angles.
Research has shown that users spend more time on video-type content pages up to 88% as compared to non-video-type content. With the advancement of technology and social media platforms, video content is the most emerging medium and the most trusted one for the audience as well.